Post by account_disabled on Mar 16, 2024 5:24:38 GMT
FASHION MARKETING: HOW BENETTON STRUCTURES ITS CAMPAIGNS The Venetian brand Benetton has recently turned 50 and recently announced that it will move increasingly towards advertising campaigns that support social causes as it has already done in the past, thanks also to the guidance of the new marketing director John Mollanger. In fact, Benetton created advertisements that touched on important social issues, such as equality, religion, women, created by Olivero Toscani. Since 1965 the brand has launched campaigns that combine values and social themes to raise awareness among consumers as responsible individuals.
Benetton communications manager Gianluca Pastore announced that " there Find Your Phone Number were 10 years in which the product was never mentioned, journalists they only talked about the social causes, not the company. We are in a new state of engagement and want to stimulate change .' One of Benetton's biggest commitments is to support "vulnerable" working women. In fact, the brand has allocated two million euros as the first phase of a project to support women workers in the textile and clothing sector with a program called " Benetton Women Empowerment Program " which deals with guaranteeing women equal opportunities, access to education for women, fight against violence and quality of healthcare.
In October Benetton launched the capsule collection program, called " A collection of Us" , dedicated to the themes of heritage, technique, color and performance, and at the same time also launched the logo of the Benetton Empowerment program . These are items produced to finance the program dedicated to women and their rights. Furthermore, this program was integrated by a secondary objective, dedicated to environmental protection and eco-sustainability. untitled-article-1445616787 Here is an example of the brand's social campaign in favor of women, in which we see a woman "stoned" by a carpet of flowers thrown by men dressed in black around her. A very strong image, which aims to underline a very important theme such as that of the stoning of women. o-BENETTON-570 The objective of the campaign created by Fabrica is to raise people's awareness of important issues such as this. Congratulations to Benetton for this commitment and for its consistency over many years of activity, what it has done is not for everyone.
Benetton communications manager Gianluca Pastore announced that " there Find Your Phone Number were 10 years in which the product was never mentioned, journalists they only talked about the social causes, not the company. We are in a new state of engagement and want to stimulate change .' One of Benetton's biggest commitments is to support "vulnerable" working women. In fact, the brand has allocated two million euros as the first phase of a project to support women workers in the textile and clothing sector with a program called " Benetton Women Empowerment Program " which deals with guaranteeing women equal opportunities, access to education for women, fight against violence and quality of healthcare.
In October Benetton launched the capsule collection program, called " A collection of Us" , dedicated to the themes of heritage, technique, color and performance, and at the same time also launched the logo of the Benetton Empowerment program . These are items produced to finance the program dedicated to women and their rights. Furthermore, this program was integrated by a secondary objective, dedicated to environmental protection and eco-sustainability. untitled-article-1445616787 Here is an example of the brand's social campaign in favor of women, in which we see a woman "stoned" by a carpet of flowers thrown by men dressed in black around her. A very strong image, which aims to underline a very important theme such as that of the stoning of women. o-BENETTON-570 The objective of the campaign created by Fabrica is to raise people's awareness of important issues such as this. Congratulations to Benetton for this commitment and for its consistency over many years of activity, what it has done is not for everyone.
